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Charity auction for Amsterdam Food Bank

November 26, 2019 12:06:58 PM CET

Join us for the 3rd edition of #denimvsart where we auction a unique piece of denim art for the Voedselbank Amsterdam This year, Amsterdam artist Steven Oprinsen created the "Amsterdenim Amsterdam Anniversary Jacket" celebrating both the 5th birthday of Amsterdenim as well as the 744th birthday of the city of Amsterdam. The jacket (style: FREDDY) is made with 100% organic cotton denim from the world famous Candiani Denim mill, "The Greenest Mill in this Blue World". 

The art on the back of this jacket (size: XXL) was made at the 5th edition of Amsterdam Denim Days, on Amsterdam's birthday October 26th. It refers to the Dutch Golden Age and many other things Amsterdam is famous for, such as freedom, creativity, equality and of course denim! Bidding starts at 99 cents, closes at December 6th 13:45. We are donating 100% of the proceeds to the Amsterdam Food Bank. FREE worldwide shipping included.

NOW on E-bay!

Comments | Posted By Ewout Key Rameijer

SAIL Amsterdam 2020

November 22, 2019 4:13:30 PM CET

Get ready for the 10th edition of SAIL Amsterdam and find out what inspired our F/W 2020 collection ...

Fall / Winter 2020 shows:

JAN 14-16 Panorama Berlin at Berlin Tempelhof
JAN 19 W Sunday Social at W Hotel Amsterdam @wsundaysocial
JAN 26-27 Modefabriek at RAI Amsterdam @modefabriek

Comments | Posted By Ewout Key Rameijer


November 14, 2019 3:04:07 PM CET

Click photo or HERE to see who our friends are, who made your clothes and which causes we support.

The future of fashion is sustainable. We do our best to produce in a sustainable way by keeping it close at home (our jeans are produced in Italy and Turkey) working with certified factories, using as little water and chemicals as possible and working more and more with laser finishes. Most people don't know that over 60% of waste comes not from production but from usage. Therefore, we advise to "Buy Less, Buy Better" and to "Wear more often, Wash less often". It is similar to the food industry, where you have less impact when eating meat from a quality butcher once every one or two weeks instead of going for cheap fast food or meat from the supermarket on a daily basis. 

For a sustainable future transparency is key. We need everyone to be involved so we need to show what we're doing so people can get more involved and keep an eye on things. Click HERE to see whom we work with, "Who Made Your Clothes" and which causes we support. We are sharing this not to show you how good we are but so you can help us to become better. This is an invitation to take a closer look and to give us advice and to ask us questions.

Many thanks in advance for your attention!

0 Comments | Posted By Ewout Key Rameijer

Van een stad een kledingmerk maken. Dat doet Amsterdenim dat, zoals de naam al doet vermoeden,
Amsterdam als inspiratiebron en leidraad gebruikt voor zijn ruige en rauwe spijkerbroeken. Op het
hoofdkantoor op de Spijkerkade – hoe kan het ook anders – spreekt RetailTrends met algemeen directeur
Ewout Rameijer over de eerste brandstore van het merk, de verbindende rol van jeans en hoe je Amsterdam
kunt gebruiken om een wereldmerk te worden.
Amsterdenim is vijf jaar geleden opgericht door Benjamin Fokkema. Fokkema werkte onder meer bij Lee,
Mustang en Scotch & Soda. “Wij zijn wel een beetje een offspring van Scotch & Soda, maar dan met een iets
ruiger randje”, vertelt Rameijer, zelf sinds 2016 directeur van het merk, in de oude loods waar het kantoor
gevestigd is. We treffen de directeur vlak voor de sample sale, waardoor langs de wanden kledingrekken vol
spijkerbroeken staan opgesteld en ook de tafel bezaaid ligt met jeans. De inrichting van de loods past zo extra
goed bij het ruige karakter van het merk, omdat in de loods Delftsblauw, staal, beton en hout met elkaar
gecombineerd worden. “Dit is wel heel overdreven rauw. Wat wij mooi vinden is juist het contrast. Dus net als
een oude motor mag het leer van het zadel wel verweerd zijn, maar dan is het chroom wel helemaal zonder
roestplekken.” Lees het volledige artikel HIER
Comments | Posted By Ewout Key Rameijer

Denim Dam tot Dam for Kika

September 20, 2019 2:35:14 PM CEST

Dit bericht bekijken op Instagram

Een bericht gedeeld door AMSTERDENIM (@amsterdenim) op


On Sunday September 22nd, Three men will run the Dam tot Dam Loop wearing our REMBRANDT selvedge jeans to raise funds for Kika, a charity for children with cancer. This is an initiative of we're happy to support. Besides making a donation, we are offering a chance to win a pair of these selvedge jeans and a t-shirt. All you need to do is make a prediction on their average time for the 10 English Mile (approx. 16 KM) See Instagram post for more!

0 Comments | Posted By Ewout Key Rameijer

Sample Sale Spijkerkade 11 Amsterdam

September 19, 2019 1:13:02 PM CEST

Sample Sale September 27 & 28, Spijkerkade 11 Amsterdam: Facebook Event

Comments | Posted By Ewout Key Rameijer

Recap Opening Amsterdenim Flagship Store

September 10, 2019 2:45:47 AM CEST

Recap Opening Amsterdenim Flagship Store

On the 3rd of September Amsterdenim celebrated the opening of their flagship store in Amsterdam. While the store is only 25m2 big, it shows perfectly the brand’s DNA. They can’t show the entire collection, but the most important items are available. The store is based on the first floor above Naked Espresso at the busy and famous Dam in the city centre. The location is perfect to showcase the denim brand.

During the opening they organized many activities as a guerilla denim show, musicians were playing dressed in Amsterdenim, you could have a new haircut, have a snack and a drink or two. And last but not least, you could check out the most important items from the Amsterdenim collection. The store is now open, and here’re some pictures and recap movie of the opening in case you have missed it. READ MORE ..

Amsterdenim Flagship Store
Dam 8 Amsterdam

0 Comments | Posted By Ewout Key Rameijer

Amsterdenim opens flagship store on Dam Square

August 30, 2019 12:55:12 PM CEST

AMSTERDAM, August 27th 2019 – “The best non-tourist attraction in Amsterdam”, is how they introduce their latest jewel in their denim crown. Amsterdenim has opened a stylish boutique shop in the heart of “denim city” Amsterdam. It offers an exceptional shopping experience for men, with abundant indigo blue, wooden details and gold-colored eye catchers. The store is situated on Dam Square 8, next to the Royal Palace. The unique collaboration with downstairs-neighbors Naked Espresso, voted best espressobar in town, has led to the most complete Amsterdenim brand experience. It has become the home of several authentic Amsterdam brands for premium goods, like Pig & Hen bracelets, Adam Underwear, Mates Gold Rum and The Stillery. Amsterdenim, a jeans brand established in 2014, offers a collection consisting of denim, T-shirts, jackets and sweaters. The Amsterdam personality of the brand can be found in many details, for example the signature stitching on the back pockets. It is stitched in the shape of the "Golden Bend", the most prestigious part of the Herengracht in Amsterdam. The rivets and button fly feature the crosses from the city’s Coat of Arms. The “best non-tourist attraction in Amsterdam” refers to the multiple award winning “Amsterdam Jeans” campaign, a collaboration with De Speld. As written on the steps of the stairs leading up to the store: ‘Some tourists think Amsterdam is a city of sin, in truth it is a city of freedom.’ Exactly what the brand stands for and probably why famous Amsterdammers such as André Hazes Jr., Johnny de Mol and Douwe Bob like wearing it. Open daily: 10AM – 6 PM Dam 8, Amsterdam

0 Comments | Posted By Ewout Key Rameijer

Interview for CrossBorderEvent in Dutch

August 4, 2019 1:17:08 PM CEST


Marketing is not a tool, it is what we do'. Click HERE for the interview in Dutch.

0 Comments | Posted By Ewout Key Rameijer

Flagship store on Dam Square opens July 12, 2019

June 18, 2019 1:55:13 PM CEST

Dit bericht bekijken op Instagram

Een bericht gedeeld door AMSTERDENIM (@amsterdenim) op

Comments | Posted By Ewout Key Rameijer

CrossBorder Award 2019 speaker Amsterdenim

June 12, 2019 12:09:21 PM CEST

In 2018, our locals campaign (watch on YouTube) won 2nd place at the annual CrossBorder Awards. This year we're making a comeback as guest speaker and might secure another nomination for this year's "I AM YOUMAN" campaign for the collaberation with Zalando ... STAY TUNED!

Comments | Posted By Ewout Key Rameijer

Amsterdenim PRIDE collection EXCLUSIVE at Zalando

amsterdenim pride zalando


Read more about this exclusive collection in our NEWSLETTER


Comments | Posted By Ewout Key Rameijer

Douwe Bob - Consider (Titelsong van Singel 39)

April 12, 2019 7:13:10 AM CEST

Douwe Bob wearing the BEN lumberjacket and REMBRANDT selvedge jeans in official video for "Consider" (Titelsong Singel 39) #blijfdouwe

Comments | Posted By Ewout Key Rameijer

Check our Newsletter Archive

April 10, 2019 8:36:32 PM CEST

Curious what you get when subscribing to our newsletter? Check our ARCHIVE Here a Sneak Peek: 

 Order your DOUWE Denim Shirt HERE

brood wash

Order your JOHAN tapered slim fit in BROOD wash HERE

Comments | Posted By Ewout Key Rameijer

The Oldest Stock Certificate in the World

April 3, 2019 6:48:02 PM CEST

The Oldest Stock Certificate in the World



We are part of the past and future of Amsterdam. We are proud of what Amsterdam stands for; freedom, creativity, trade, architecture, fashion, reclaiming land, living with water. The backside of this label displays the oldest share in the World. Issued in 1606 by the Dutch East India Company (V.O.C.) the world's first company to issue stock. This is to certify that this is a genuine Amsterdenim AAA quality product.


Comments | Posted By Ewout Key Rameijer

Johnny De Mol x Amsterdenim

March 19, 2019 3:32:07 PM CET

 Johnny De Mol in AAD sweatshirt in SBS6 Down Met Johnny

johnny de mol

 Johnny De Mol in BEN lumberjacket in SBS6 Down Met Johnny

Dank aan Diana Theys Styling XXX


Comments | Posted By Ewout Key Rameijer

GeenStijl x Gulden

March 19, 2019 11:14:44 AM CET


Piekenkermis bij Geenstijl! ISM Gulden

Comments | Posted By Ewout Key Rameijer

JAN-KEES shirt now in selected stores!

March 12, 2019 1:27:01 PM CET

0 Comments | Posted By Ewout Key Rameijer

Levi's iconic Bath commercial tribute

February 28, 2019 4:53:21 PM CET

Douwe Bob x Amsterdenim "Amsterdam Jeans" tribute to Levi's from Amsterdenim on Vimeo.

JOHAN tapered slim fit jeans in "steen" wash article no. AM1901125-507

On the 190th birthday of the original blue jeans founder Levi Strauss, we pay tribute to Levi's (R) with the Amsterdam version of their iconic 90's 'bathtub' commercial. In case you have never seen it, check it out on YouTube, search: 'Levi's Bathtub'
Video by Tim Kasper starring Douwe Bob 

Comments | Posted By Ewout Key Rameijer

W Sunday Social x Amsterdenim Rooftop Party

January 4, 2019 2:48:39 PM CET


You're invited to Sunday's hottest rooftop party on the 20th of January at W Hotel Amsterdam. Join us from 5PM to 11PM with Artist of the Month AMSTERDENIM and music by Covergirl Sunny Jansen and more. REGISTER HERE (Facebook event)

Mix and mingle with the finest local and international crowd and get inspired by a platform where music, fashion and design come together. Experience the breathtaking view and enjoy the sunset. 

Sharing their love for Amsterdam and passion for denim, AMSTERDENIM invites you for a sneak peek of our their collection.

Click 'going' and you will be on the guest list +1 (free entrance). For groups please send an email to

Sunday Social is the perfect occasion to dress up. Surprise us.

★ BOOK YOUR TABLE (optional)
Table reservations, birthday celebrations or special requests? 
Please send us an email:
- Table for 2 €150: 1 Bottle of champagne (Veuve Clicquot)
- Table for 4-6 €250: 2 Bottles of Veuve or 1 bottle of spirit + 8 mixers
- Table for 8-10 €500: 4 Bottles of Veuve or 2 bottles of spirit + 16 mixers

"Get inspired, socialize & dance"

Concept & Production: Chantalle Laurent | Laurent Productions

Facebook: Sunday Social
Artist of the month collaboration:

Comments | Posted By Ewout Key Rameijer

Douwe Bob @ Paradiso Amsterdam Contest

December 20, 2018 10:33:09 AM CET


This custom FREDDY jacket is the last one of 20 pieces made. The Douwe Bob x Amsterdenim artwork is screenprinted in Amsterdam on Italian made Candiani denim from Denim City Amsterdam It is made with much love, passion and brings good vibes!
CONTEST on Instagram: Help us spread these good vibes and the gospel of sustainable denim by posting a picture of good vibes / amsterdam / denim using the tag: #DouweBobParadiso2019 and win this unique piece of denim art

Comments | Posted By Ewout Key Rameijer

X-Mas Giveaway AMS1275 Traveller Bag!

December 18, 2018 11:43:17 AM CET

Christmas Instagram give away with @dutchie | closes December 19th 2018!


Comments | Posted By Ewout Key Rameijer

Thank you for a great year! 2018 highlights

December 1, 2018 6:10:15 AM CET

2018 has been a fantastic year for us, here all highlights in 60 seconds;

See all of them on Instagram @amsterdenim

Music: "SHINE" by Douwe Bob listen on Spotify
Comments | Posted By Ewout Key Rameijer

Shop Amsterdenim at Zalando

November 27, 2018 11:25:12 AM CET

Amsterdenim now available at Zalando!

"The Amsterdenim Effect"


"Infinite patience brings immediate results"


"She can steal my heart but not my Jacket."


"Rain in Spain" - BEN Lumberjacket #amsjack18 on Instagram @amsterdenim



Cosmic Cowboys



videos by @tmkspr check

Comments | Posted By Ewout Key Rameijer

Gulden added as payment method in our webshop!

November 14, 2018 4:57:36 PM CET

We now accept Gulden as payment in our webshop! More info:

Comments | Posted By Ewout Key Rameijer

Denim vs Art jeans Steven Oprinsen NOW on Catawiki

November 9, 2018 9:52:14 AM CET

NOW on Catawiki! #denimvsart jeans by Steven Oprinsen

This auction is organised to raise funds for @voedselbankamsterdam 

Size 32/32 regular straight fit 12.5 Oz selvedge jeans model 'REMBRANDT' Dutch design made in Italy, painted in Amsterdam using 'Amsterdam' paint. The proceeds of this auction will be donated in full, no expenses will be deducted.

0 Comments | Posted By Ewout Key Rameijer

Amsterdam Denim Days Festival 2018

October 29, 2018 5:27:02 PM CET

(c) team peter stigter - douwe bob at denim days amsterdam amsterdenim

 NSGK and Amsterdenim Ambassador Douwe Bob making it Rain at Denim Days Amsterdam 2018. Photo (c) Team Peter Stigter.

(c) team peter stigter - douwe bob at denim days amsterdam amsterdenim

The lottery at @denimdaysfestival was a lot of fun and we're grateful for all the contributions but we wish we'd raise a lot more for @nsgk1 Stichting Het Gehandicapte Kind! Today we were able to donate € 1.000 THANKS to @douwebob @douwebobfanclub and your support.

Please visit or @nsgk1 for more info and how to contribute! #stichtinggehandicaptekind

Comments | Posted By Ewout Key Rameijer

Auction for Disabled Children Fund at Denim Days

October 20, 2018 7:14:14 PM CEST

At upcoming Denim Days in the Gashouder at the Westergasfabriek in Amsterdam, we're auctioning a very special item to raise funds for NSGK (Stichting Het Gehandicapte Kind), a foundation that helps to adapt playgrounds for disabled children. NSGK ambassador Douwe Bob will auction Lot 1 and is available for a Meet & Greet on Saturday October 27th around 13:00 hrs at the Amsterdenim booth.

Lot 1: Douwe Bob Denim poster (size: 50 cm x 53 cm) with the image of his new album cover on it. This lot is numbered 1 out of 20, signed by Douwe Bob with a personal message and comes in a frame.

denim poster douwe bob

 Click image or HERE to see laser printing video on Instagram 

Lottery: Three more Douwe Bob denim posters (numbered 2, 3 and 4) can be won in a lottery. Tickets cost € 2 each. 100% of the proceeds of this lottery as well as the auction go to NSGK, no expenses or anything will be deducted.


Payments: Must me made immediately after the auction, we accept cash as well as card payments (PIN). Amsterdenim will transfer the full amount to NSGK on Monday October 29th, 2018.

Comments | Posted By Ewout Key Rameijer

We are proud to have been nominated for the Grand Prix Content Marketing 2018, category "Creation" for our "Amsterdam Jeans Brand" campaign, a collab with De Speld & Partners This campaign was also nominated for a CrossBorder Award for "Best International Marketing Campaign 2018" and won the "Best Video 2018" at Best Social Awards NL.


related posts:

Amsterdenim genomineerd voor CrossBorder Award

WINNER best video at Best Social Media Awards 2018!

Comments | Posted By Ewout Key Rameijer

BREAKING NEWS: Amsterdam becomes Amsterdenim

October 17, 2018 3:38:45 PM CEST

Amsterdam wordt Amsterdenim

BREAKING NEWS // Following the decision to remove the Iamsterdam sign , the B & W of @gemeenteamsterdam has today decided to replace 'Amsterdam' with 'Amsterdenim' on all the city signs. According to a spokesperson for the municipality, this fits better with the desire to be a 'blue city' in addition to a 'green city' With the @denimdaysfestival on the doorstep, according to insiders this is the moment to put Amsterdam on the map as 'Denim City' permanently. >

NIEUWSFLITS // In navolging van het besluit het Iamsterdam sign weg te halen, heeft het college van B&W van @gemeenteamsterdam vandaag besloten om op alle plaatsnaam borden 'Amsterdam' te vervangen door 'Amsterdenim'. Volgens een woordvoerder van de gemeente past dit beter bij de wens om naast een 'groene stad' vooral ook een 'blauwe stad' te zijn. Met het @denimdaysfestival voor de deur, is dit volgens insiders hèt moment om Amsterdam definitief als 'Denim City' op de kaart te zetten. >

0 Comments | Posted By Ewout Key Rameijer

Meet & Greet Douwe Bob @ Amsterdam Denim Days!

October 10, 2018 1:17:44 PM CEST


Een bericht gedeeld door /\/\/\® (@amsterdenim) op

Kom op zaterdag 27 Oktober om 13:00u naar de @amsterdenim stand op het @denimdaysfestival in de Gashouder op de Westergasfabriek voor een Meet & Greet met @douwebob Maak kans op een genummerd (20 totaal) en gesigneerd exemplaar van dit denim doek met laser print van de cover van zijn nieuwe album!
Lot #1 wordt ter plekke geveild door Douwe Bob, opbrengst ten bate van Stichting het Gehandicapte Kind
Lots #2/3/4 worden ter plekke verloot 
Lots #5 -20 zijn te koop tijdens de "Shape I'm In Tour" vanaf 9 November, meer info:

Comments | Posted By Ewout Key Rameijer

Good to see you at YOUR premium store Antwerp!

October 10, 2018 10:40:39 AM CEST


Een bericht gedeeld door /\/\/\® (@amsterdenim) op

Good to see you in Antwerp at our #amsterdenimtanning event!

More pictures and videos, see @amsterdenim and @your_antwerp on Instagram

Comments | Posted By Amsterdenim

Samenwerking Amsterdenim en Douwe Bob

October 4, 2018 10:40:16 PM CEST

Martijn Krabman en Douwe Bob met Amsterdenim design

Kunstenaar Martijn Krabman en Douwe Bob met het ontwerp voor de official merchandise voor "The Shape I'm In Tour" 2018 / 2019 tijdens de lancering van het nieuwe nummer "Shine" bij FC Hyena in Amsterdam Noord. Méér: @amsterdenim op instagram


Een bericht gedeeld door /\/\/\® (@amsterdenim) op

schetsen Douwe Bob x Amsterdenim door Krabmansigns

 Schetsen door Krabmansigns.


Een bericht gedeeld door /\/\/\® (@amsterdenim) op

 De merchandise zal vanaf November 2019 beschikbaar zijn op alle tour adressen (zie: voor actueel schema). Verder werken we aan een paar hele speciale collecor's items, stay tuned!

douwe bob - the shape i'm in tour 2018 2019


Comments | Posted By Ewout Key Rameijer

Broken Brass Ensemble bij Amsterdenim

October 2, 2018 8:05:07 AM CEST


Een bericht gedeeld door /\/\/\® (@amsterdenim) op

That was EPIC!  Many thanks to @brokenbrass

We are proud to have you as Amsterdenim Ambassadors spreading good vibes all over the globe!



Een bericht gedeeld door /\/\/\® (@amsterdenim) op

Comments | Posted By Ewout Key Rameijer
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